Designed to Win: The Story of Tata Elxsi by author

Designed to Win: The Story of Tata Elxsi by S. Devarajan uncovers the inspiring journey of one of the most innovative companies in the Tata Group.

While not always in the spotlight, Tata Elxsi has emerged as a leader in electric vehicle solutions, embedded systems, and digital transformation.

From collaborating with global giants like Ford, Jaguar Land Rover, Nissan, Mahindra, Motorola, Comcast, Echostar, and Panasonic to shaping the future of Smart TVs and OTT platforms, Tata Elxsi has undergone a remarkable transformation—from near bankruptcy to consistent growth and high valuation.

This book answers key questions:

• What drove Tata Elxsi’s turnaround?
• How did it build a sustainable growth model?
• What can entrepreneurs and professionals learn from its journey?

📌 A must-read for:

• Business enthusiasts
• Entrepreneurs & startup founders
• Management and strategy learners
• Readers interested in real corporate success stories